Have you ever wondered where the concept of USP (Unique Selling Proposition) came from? Or who the masters of writing winning sales letters were? In today’s post, I’ve listed 10 of the favourite marketing books of famed copywriter Bob Bly (www.Bly.com).
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People frequently ask me to recommend my 10 favorite marketing books:

1. How to [...]

Last week, ShareLife held their 15th Annual Corporate Golf Tournament at Lionhead in Mississauga. As is the case every year, we were blessed with great weather – lots of sunshine and above all, no rain.
If you have ever played Lionhead, you know that it is not one of the easier courses. Instead of the usual [...]