   | You See Them All The Time. You Know,The Inserts That Are Stitched Inside Magazines And Brochures. You pull them out of their staples,fill in the form and return it inside the ready-made envelope. For lack of a better name,let’s call them stitched-in self-mailers (SISM). They’re a very economical way of using [...] The Problem With Almost Every QR Code I See…. Note:Since my last post on QR (Quick Response) codes,they’ve been getting hotter. I see more every day –in flyers,magazines,store signs,you name it,there’s one there. But to get maximal results,they need to be used properly. Here is a [...] The Application of QR Codes For Marketing And Fundraising Is Limitless. If You Can Imagine It,You Can Use It. You’re probably noticing them more and more –these little square barcodes that people are taking pictures of with their smartphones. They’re not taking pictures to add to their photo albums. They’re actually scanning [...] Personalization Is A Must For Successful Direct Mail Nowadays But Terminology And Choice of Equipment Can Make It Difficult To Implement Thirty years ago,it was called mega-typing,power-typing and even computerized-typing. Hence my first company was called Bradford CompuType,later to become Bradford Direct. Today,it’s called variable data printing or VDP,among [...] Nothing Can Compete With The Targeting Ability of Direct Mail,Says Grant Johnson of Johnson Direct What’s been at the heart of direct mail’s success over the years? Measurability and testability. The primary reason direct mail is,and has been,one of the most successful forms of marketing is our ability to test and [...] | |
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