   | Nothing Can Compete With The Targeting Ability of Direct Mail,Says Grant Johnson of Johnson Direct What’s been at the heart of direct mail’s success over the years? Measurability and testability. The primary reason direct mail is,and has been,one of the most successful forms of marketing is our ability to test and measure [...] In Our Hectic,Fast-Paced World,You Need More Than Just A Great Memory To Ensure That The Job Gets Done Right In my 30+ years of direct marketing,I’ve been (un) fortunate enough to see a lot of screw-ups. Many of these ‘fails’were not due to lack of know-how but rather because [...] | |
| Copyright ©2012 Direct Mail Insider - All Rights Reserved | ||