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10 Classic Marketing Books You Should Read

Have you ever wondered where the concept of USP (Unique Selling Proposition) came from? Or who the masters of writing winning sales letters were? In today’s post,I’ve listed 10 of the favourite marketing books of famed copywriter Bob Bly (www.Bly.com).

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People frequently ask me to recommend my 10 favorite marketing books:

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15th Annual ShareLife Corporate Golf Tournament

ANY CHARACTER HERE

ANY CHARACTER HERE

Last week,ShareLife held their 15th Annual Corporate Golf Tournament at Lionhead in Mississauga. As is the case every year,we were blessed with great weather –lots of sunshine and above all,no rain.

Sphere:Related [...]

Who Are The Really BIG Mailers?

For some organizations,direct mail is definitely not dying. As a matter of fact,when others decrease their dm spending,others take the opportunity to increase it. [...]

DM Production Guide Now Available!

Need Answers? Get A Copy…

My newly revised ebook on direct mail production is now available HERE!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.

These are constant problems that you yourself may be dealing with. Discover how to avoid [...]

DM Help Officially Available Tomorrow!

Need Answers? Get A Copy…

My newly revised ebook on direct mail production will officially be available on Tuesday,April 27th at noon!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.

These are constant problems that you yourself may [...]


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