Have you ever wondered where the concept of USP (Unique Selling Proposition) came from? Or who the masters of writing winning sales letters were? In today’s post, I’ve listed 10 of the favourite marketing books of famed copywriter Bob Bly (www.Bly.com).
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People frequently ask me to recommend my 10 favorite marketing books:

1. How to [...]

Last week, ShareLife held their 15th Annual Corporate Golf Tournament at Lionhead in Mississauga. As is the case every year, we were blessed with great weather – lots of sunshine and above all, no rain.
If you have ever played Lionhead, you know that it is not one of the easier courses. Instead of the usual [...]

For some organizations, direct mail is definitely not dying. As a matter of fact, when others decrease their dm spending, others take the opportunity to increase it.

My newly revised ebook on direct mail production is now available HERE!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.
These are constant problems that you yourself may be dealing with. Discover how to avoid these problems once and for all.
Cost? Absolutely FREE but invaluable! [...]

My newly revised ebook on direct mail production will officially be available on Tuesday, April 27th at noon!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.
These are constant problems that you yourself may be dealing with. Discover how to avoid these problems once [...]

Be on the look-out for my newly revised ebook on direct mail production.
It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.
These are constant problems that you yourself may be dealing with. Discover how to avoid these problems once and for all.
Cost? Absolutely FREE [...]

Boy, how things have changed!
Back in 1976, critics were complaining that there was too MUCH coverage of the Montreal Olympics and that athletes were too intense about winning!
http://archives.cbc.ca/sports/olympics/clips/7333/
This was also the time when Olympic sports were called ‘amateur’ sports and funding was pretty pitiful. The Montreal Olympics demonstrated how a lack of support, financial and [...]

It’s been a while since I last posted, whoa, quite a while. Life seems to whiz by so fast these days.
I’ve been working on a few direct mail side projects, testing new content delivery techniques and trying to figure out what would be best way to deliver content to you.
Whatever the method is, it’s got [...]

Unreasonable Clients Do Not Work Hand-In-Hand With Their Vendor Partners. Nothing That Goes Wrong Is Their Fault.
I was on a couple of direct marketing forums over the past few days and at one point the focus of the posts switched over to ‘clients and their sometimes unreasonable demands.’
Having been in the trenches of direct mail [...]

Welcome to Direct Mail Insider where you will learn the secrets of successful direct mail.
We are currently in the process of setting up this site. Soon you will have all the answers to your direct mail questions.
In the meantime, any graphics or links that you see on these pages are live, so check them out. [...]