   | The Most Economical Method For Producing High-Volume Personalized Direct Mail Is Still Done By Over-Printing With Inkjet Or Laser Onto Offset-Printed Stock. In a recent article in PrintAction magazine,Andrew Tribute,a consultant with Attributes Associates,looked at the current state of the market for digital printing. Tribute cited a new study by the Printing Industry [...] The Most Important Rule Is To Make Sure That The Response Device Is Personalized. Forcing the recipient to complete their own Response Device (RD) before mailing it back to you does not follow basic direct response fundamentals. To help maximize response,an RD must at least be personalized with the recipient’s name and address. In [...] Automation And Market Demands Have Blurred The Line Between Traditional Web And Sheetfed Presses So Much That It May Not Matter Which One You Choose Twenty or so years ago,it was a much easier decision whether to go with a web or a sheetfed press for your print jobs. Nowadays,however,as the [...] Need Answers? Get A Copy… My newly revised ebook on direct mail production is now available HERE! It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns. These are constant problems that you yourself may be dealing with. Discover how to avoid these [...] Need Answers? Get A Copy… My newly revised ebook on direct mail production will officially be available on Tuesday,April 27th at noon! It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns. These are constant problems that you yourself may be [...] | |
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