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DM Personalization Is Confusing But Effective

Personalization Is A Must For Successful Direct Mail Nowadays But Terminology And Choice of Equipment Can Make It Difficult To Implement  

Thirty years ago,it was called mega-typing,power-typing and even computerized-typing. Hence my first company was called Bradford CompuType,later to become Bradford Direct.

Today,it’s called variable data printing or VDP,among [...]

DM Production Guide Now Available!

Need Answers? Get A Copy…

My newly revised ebook on direct mail production is now available HERE!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.

These are constant problems that you yourself may be dealing with. Discover how to avoid [...]

DM Help Officially Available Tomorrow!

Need Answers? Get A Copy…

My newly revised ebook on direct mail production will officially be available on Tuesday,April 27th at noon!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.

These are constant problems that you yourself may [...]

Coming Soon…Updated Guide To Direct Mail Production

Need Answers? Stay tuned…

Be on the look-out for my newly revised ebook on direct mail production.

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.

These are constant problems that you yourself may be dealing with. Discover how to avoid [...]

Digital vs.Traditional –What’s Best For You?

Xerox iGen4

Everybody is talking about digital printing nowadays but it may not be a good fit for all. As technology advances,the choices become more difficult.

I read a lot of magazines,newspapers,reports,articles and newsletters about the printing industry. Not unexpectedly,they write extensively about the latest printing [...]


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