   | The Application of QR Codes For Marketing And Fundraising Is Limitless. If You Can Imagine It,You Can Use It. You’re probably noticing them more and more –these little square barcodes that people are taking pictures of with their smartphones. They’re not taking pictures to add to their photo albums. They’re actually scanning [...] The Most Economical Method For Producing High-Volume Personalized Direct Mail Is Still Done By Over-Printing With Inkjet Or Laser Onto Offset-Printed Stock. In a recent article in PrintAction magazine,Andrew Tribute,a consultant with Attributes Associates,looked at the current state of the market for digital printing. Tribute cited a new study by the Printing [...] Nothing Can Compete With The Targeting Ability of Direct Mail,Says Grant Johnson of Johnson Direct What’s been at the heart of direct mail’s success over the years? Measurability and testability. The primary reason direct mail is,and has been,one of the most successful forms of marketing is our ability to test and [...] For some organizations,direct mail is definitely not dying. As a matter of fact,when others decrease their dm spending,others take the opportunity to increase it. [...] Need Answers? Get A Copy… My newly revised ebook on direct mail production is now available HERE! It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns. These are constant problems that you yourself may be dealing with. Discover how to avoid [...] | |
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