For some organizations, direct mail is definitely not dying. As a matter of fact, when others decrease their dm spending, others take the opportunity to increase it.

My newly revised ebook on direct mail production is now available HERE!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.
These are constant problems that you yourself may be dealing with. Discover how to avoid these problems once and for all.
Cost? Absolutely FREE but invaluable! [...]

My newly revised ebook on direct mail production will officially be available on Tuesday, April 27th at noon!

It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.
These are constant problems that you yourself may be dealing with. Discover how to avoid these problems once [...]

Be on the look-out for my newly revised ebook on direct mail production.
It will provide you with answers to some of the most common issues that marketers encounter in their direct mail campaigns.
These are constant problems that you yourself may be dealing with. Discover how to avoid these problems once and for all.
Cost? Absolutely FREE [...]

Boy, how things have changed!
Back in 1976, critics were complaining that there was too MUCH coverage of the Montreal Olympics and that athletes were too intense about winning!
http://archives.cbc.ca/sports/olympics/clips/7333/
This was also the time when Olympic sports were called ‘amateur’ sports and funding was pretty pitiful. The Montreal Olympics demonstrated how a lack of support, financial and [...]

Occasionally I come across articles on direct mail that are insightful for readers of Direct Mail Insider.  Today I am posting a link to a new article on Variable Data Printing (VDP), and specifically how it can help your business.
VDP has been around for at least 30 years ever since I got into direct mail. [...]

Welcome to Direct Mail Insider where you will learn the secrets of successful direct mail.
We are currently in the process of setting up this site. Soon you will have all the answers to your direct mail questions.
In the meantime, any graphics or links that you see on these pages are live, so check them out. [...]