   | The Most Important Rule Is To Make Sure That The Response Device Is Personalized. Forcing the recipient to complete their own Response Device (RD) before mailing it back to you does not follow basic direct response fundamentals. To help maximize response,an RD must at least be personalized with the recipient’s name and address. In [...] Xerox iGen4 Everybody is talking about digital printing nowadays but it may not be a good fit for all. As technology advances,the choices become more difficult. I read a lot of magazines,newspapers,reports,articles and newsletters about the printing industry. Not unexpectedly,they write extensively about the latest printing technologies. [...] Occasionally I come across articles on direct mail that are insightful for readers of Direct Mail Insider. Today I am posting a link to a new article on Variable Data Printing (VDP),and specifically how it can help your business. VDP has been around for at least 30 years ever since I got into direct [...] | |
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