   | The Application of QR Codes For Marketing And Fundraising Is Limitless. If You Can Imagine It,You Can Use It. You’re probably noticing them more and more –these little square barcodes that people are taking pictures of with their smartphones. They’re not taking pictures to add to their photo albums. They’re actually scanning [...] Personalization Is A Must For Successful Direct Mail Nowadays But Terminology And Choice of Equipment Can Make It Difficult To Implement Thirty years ago,it was called mega-typing,power-typing and even computerized-typing. Hence my first company was called Bradford CompuType,later to become Bradford Direct. Today,it’s called variable data printing or VDP,among [...] The Most Economical Method For Producing High-Volume Personalized Direct Mail Is Still Done By Over-Printing With Inkjet Or Laser Onto Offset-Printed Stock. In a recent article in PrintAction magazine,Andrew Tribute,a consultant with Attributes Associates,looked at the current state of the market for digital printing. Tribute cited a new study by the Printing [...] The Most Important Rule Is To Make Sure That The Response Device Is Personalized. Forcing the recipient to complete their own Response Device (RD) before mailing it back to you does not follow basic direct response fundamentals. To help maximize response,an RD must at least be personalized with the recipient’s name and address. [...] Xerox iGen4 Everybody is talking about digital printing nowadays but it may not be a good fit for all. As technology advances,the choices become more difficult. I read a lot of magazines,newspapers,reports,articles and newsletters about the printing industry. Not unexpectedly,they write extensively about the latest printing [...] | |
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