Occasionally I come across articles on direct mail that are insightful for readers of Direct Mail Insider. Today I am posting a link to a new article on Variable Data Printing (VDP),and specifically how it can help your business.
VDP has been around for at least 30 years ever since I got into direct mail. But in those days,it was mostly a name/address block and a salutation. Very few other variables were used in the copy since relationship marketing had not yet become a common marketing technique.
With the technological advancement of both software and hardware in recent years,VDP has become more sophisticated —and affordable,especially for businesses who can only afford to mail smaller campaigns.
The article I came across is called What Is VDP And How Can It Help Your Business?
Happy reading!
Rainer
P.S. Check out the article and see how VDP can be a powerful marketing tool. Read it here.
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