Occasionally I come across articles on direct mail that are insightful for readers of Direct Mail Insider.  Today I am posting a link to a new article on Variable Data Printing (VDP), and specifically how it can help your business.

VDP has been around for at least 30 years ever since I got into direct mail. But in those days, it was mostly a name/address block and a salutation. Very few other variables were used in the copy since relationship marketing had not yet become a common marketing technique.

With the technological advancement of both software and hardware in recent years, VDP has become more sophisticated — and affordable, especially for businesses who can only afford to mail smaller campaigns.

The article I came across is called What Is VDP And How Can It Help Your Business?

Happy reading!
Rainer

P.S. Check out the article and see how VDP can be a powerful marketing tool. Read it here.