It’s been a while since I last posted, whoa, quite a while. Life seems to whiz by so fast these days.

I’ve been working on a few direct mail side projects, testing new content delivery techniques and trying to figure out what would be best way to deliver content to you.

Whatever the method is, it’s got to be quick, efficient and, most importantly, be of value to my readers and clients.

Video is hot these days both the ‘talking heads’ version and screen capture. It seems people have less time and are less willing to sit & read especially if they have to do it using a computer monitor. I don’t blame them.

Our world is filled with a constant daily barrage of information, and unless we want to spend our whole day reading and watching, we have to get very particular about what we choose to spend our time on.

I REALLY want to help direct mailers get their mailings out the door as cost-effectively and as quickly as possible.

The best way I know is to pass on production and printing tips/techniques/secrets so that mailers can be pro-active and AVOID a lot of the problems that cause delays and additional costs.

What is your preferred method of receiving such valuable information?

Here are some suggestions: (or suggest your own)

• weekly video posts
• weekly written posts
• free mini-course by digital download
• free mini-course by CD/DVD
• combination of the above

All the best,
Rainer